Automation Futurists wear Sensible Footwear
Sep 6, 2018
As a marketing professional for global technology companies for more than 25 years, I’ve been blessed, or perhaps it’s cursed, to be part of more than 300 trade shows around the world. I've sincerely lost track. Each show requires months of hard work in demo preparation, booth design and planning, creating collateral materials and even deciding what tchotchkes to give away to make a lasting impression with visitors.
Trade shows are where we proudly exhibit new products and applications. It’s where colleagues and competitors come together to catch up, to brag and to laugh.
Usually, it's an electric (and exhausting) atmosphere, where your cheeks hurt from smiling so much – not only on the show floor, but in the local establishments in the evenings. Every minute of the week is about networking and good footwear (newbies learn very quickly that it’s all about the footwear. Fashion faux pas idealists aside.) And, we’re about to do it all over again at the upcoming: PACK EXPO International, Oct. 14-17, in Chicago, AMK Automation’s own backyard.
While the Internet of Things continues to transform our lives, one thing about trade shows that hasn’t changed is the celebration of our industry. We are all there learning, sharing, engaging. It reminds me of working trade shows in the nineties when everything — including our show attire — was big and loud. I recall one show where we had to make a huge splash as we had just rebranded and we had to enter the show late with the good, large floor spaces already assigned. The best the show organizers could do was give us two booths separated by an aisle. Our then marketing leader, Carl, took the offer and challenged our exhibit design firm to “bridge” the two booths with lighting, banners and more. Brilliant. Note: exhibition management companies outlawed such shenanigans after that, but Carl always made the impossible possible. Big. Bold. And Colorful. I digress.
Just as the largess of the nineties has slimmed down in today’s culture, so has the footprint of machinery. At this year’s PACK EXPO, we may not have a lighted bridge over the aisle, but we will have something even more relevant: interactive demonstrations of the new MAKe middleware packages, which will show how easily AMK solutions can be up and running without the lengthy time needed learning a new programming application. This is a must-see for OEMs and end users who want to streamline their machines.
Visitors will be able to see how the MAKe auto-adjust is simple to configure by interacting with the working demo. Another will be our ever-favored ball machine updated for this year’s show, which is really a fully automated version of our distributed, cabinet-free portfolio. (Come by to show me where the electrical cabinet is…and if you guess right, I may have one of those cool giveaways with your name on it, okay it’ll have our name on it).
We’re bringing the future of automation to the show this year. Technology is giving way to smaller footprints in motion control components. We’re excited to be at the forefront of this. Make it simple, that’s our mission. Make it fun, that’s our goal. Keep you innovative, is our goal.
Come interact with our demoes, grab a cup of really good coffee, see why AMK is unique, ask a lot of questions, and check out our cool giveaways at PACK EXPO. We’ll be the ones smiling (in sensible footwear).
To learn more about AMK Automation, call us at 847-565-2652 or reserve a meeting with our engineers at PACK EXPO International, Booth N-6129, Oct. 14-17 in Chicago.